Jean-Michel Martin is a franchise holder of BMW and a passionate, since many years, of the automobile racing.

At the time when he took over a new franchise, J-M Martin wished to manage a homogenous and structured group, instead of businesses that worked one next to the other, while maintaining in each juridical economic unit, its autonomy.

We then had to face several problems concerning the anti-discrimination law; the salary politics and its coherence between the different franchises and the harmonization of the salary packages.

The well-being and the coverage of his workers were as well a matter of concern.

Real Life had a coherent and global approach to the different problems while bringing each problem its specific solution.